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A MESSAGE FROM OUR CEO

Tourism is more than attracting visitors—it is an investment in the future of Shreveport-Bossier. Every visitor who chooses our destination supports local businesses, creates jobs, generates tax revenue, and helps strengthen the quality of life we all enjoy.

Since launching our 10-Year Destination Master Plan, we have worked alongside community leaders, hospitality partners, businesses, and residents to advance initiatives that drive economic growth, enhance our destination, and create new opportunities for the people who call this region home.

As we continue this journey, we remain committed to transparency, collaboration, and measurable results. This dashboard provides a look at our progress, the impact of tourism on our community, and the work still ahead as we build a stronger, more vibrant Shreveport-Bossier together.

Thank you for your partnership and for believing in the limitless potential of our destination.

Staff headshot of President and CEO Stacy Brown

Stacy Brown, LCTP, CDME President & CEO

DESTINATION MASTERPLAN PROGRESS

ACTIVITY ON OUR 6 STRATEGIC GOALS

TOURISM IMPACT BY THE NUMBERS

$998.1 M

Visitor Spending

19,825

Jobs Supported

$109.4M

Sports Tourism Economic Impact

25% Increase vs. 2024

$59.9M

Conventions & Meetings Economic Impact

­ 5% Increase vs. 2024

$0.7M

Film & Entertainment Economic Impact

New Department!

WHY TOURISM MATTERS

Tourism does more than bring visitors, it builds a better community for all of us.

3rd largest employer

Tourism supports nearly 20,000 jobs across Caddo & Bossier Parishes.

Generates Tax Revenues

Visitors generate millions in local and state tax revenue that supports essential services.

Attracts Events and Investment

Meetings, sporting events, concerts and new investments drive economic growth and community pride.

Improves Quality of Life

Tourism helps fund attractions, parks, festivals, and amenities we all enjoy.

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GET INVOLVED

Be Part of Our Progress

Work with us to build an even stronger Shreveport-Bossier.

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