Visit Shreveport-Bossier’s Destination Development Initiative focuses on key strategies to strengthen the region’s tourism, placemaking, and economic growth:
Implement the Destination Master Plan to guide sustainable development, investment, and community collaboration across the next decade.
Elevate the Shreveport-Bossier brand through unified marketing, storytelling, and design that highlight the area’s culture, creativity, and southern hospitality.
Activate public spaces and signature districts with vibrant experiences, events, and amenities that enhance livability and attract visitors.
Empower local entrepreneurs and partners through Destination 318—funding and supporting innovative tourism and placemaking projects.
Foster community engagement by ensuring residents share in the benefits of tourism and take pride in the region’s identity and growth.
Contact Our Office
Karen Barnes
Vice President of Destination Development
